The Coca-Cola Company, through their music flagship show Coke Studio, has merged Coke Studio Africa and Coke Studio South Africa into one, bigger, better Coke Studio Africa 2017. Coke Studio Africa 2017 promises to be a melting pot of music talents bringing together renowned music producers and top-notch artists drawn from various parts of the continent.
The merger increases the number of participating countries to 16, up from 11 in previous edition. This season will broadcast in more than 30 countries across Africa. The production now includes artists from South Africa, Rwanda, Angola, Zimbabwe, Togo, Madagascar, Mauritius, Kenya, Uganda, Tanzania, Nigeria, Ghana, Mozambique, DRC, Ethiopia, Cameroon. The last edition featured Kenya, Uganda, Tanzania, Nigeria, Ghana, Mozambique, DRC, Ethiopia, Cameroon, Cote d’ Ivoire, & Togo whilst South Africa had its own production.
Like the previous editions, Coke Studio aims to inspire and introduce Africa’s music talents to a new and wider audience through interaction, collaboration and cooperation amongst musical artists while also building a strong brand connection with Africa’s young and growing population. Africa is full of great music talent in communities, cities and countries, and Coke Studio Africa can give these artists wider exposure, while enabling greater interaction, collaboration and cooperation to create inspirational new sounds