Safaricom has launched an all-inclusive music streaming service offering a wide variety of music to consumers as well as an additional platform for artists to sell their music.
The “SONGA by Safaricom” streaming service is accessible as an app on Android mobile devices and will provide a one-touch access for music across all major genres giving subscribers convenience of listening to their favorite music on their smartphones.
Available music includes songs by Wizkid, Camila Cabello, Usher, Chris Brown, Beyonce, Davido and local hit artistes such as Sauti Sol, Mercy Masika, Nyashinski, and Eric Wainana among others.
The service will launch with a free 14 days trial, thereafter customers will have the freedom to choose a subscription plan that suits them at Sh25 a day, Sh150 weekly or Sh499 monthly.
Safaricom runs the biggest ringback tunes popularly known as Skiza for its 29 million customers.
The app also offers online and offline play, track and full album downloads, playlist creation and an ability to share links with other subscribers.
To drive consumer uptake and create awareness of the platform, Safaricom has engaged Kenya’s most acclaimed award-winning artistes Nyashinsky, Sauti Sol and Mercy Masika as creative directors for SONGA by Safaricom.