The list, curated annually by Forbes Magazine features a number of artists who have remained on the list for years as well as a few newcomers. The biggest shocker of the list is that Rapper Jay Z has overthrown mogul Diddy on the number 1 spot which he has held for years. Those listed here are the top ten rappers who are raking in some major cash. Accumulatively, hip hop’s ten highest earners made $422.5M; the equivalent of Ksh4.2T.
10.Kanye West – $27.5M
Chicago native Kanye West raked in $27.5M for his music, ( as a rapper and producer) as well as his deals with Adidas and clothing line Yeezy.
9.Future – $30M
“King’s Dead” rapper is not doing too badly. With a new album out “Hndrxx,” he has gone on to grow his brand; curating the soundtrack for “Superfly” which came out in June 2018.
8.Pitbull – $32M
After being part of the FIFA 2014 anthem, Pitbull’s influence has made gains worldwide. He teamed up with Britney Spears and Enrique Iglesias; for a recent world tour.
7/6.Nas/ Dr. Dre – $35M
These two are hip hop’s greatest. The two have been great at leveraging their names for major business deals. Nas’ tech investments and Dre’s manufacturing deals have catapulted their earnings.
5.J.Cole – $35.5M
In the middle of the Dreamville Tour at the time of this writing; J.Cole’s latest album has carried him onto new success. Cole has been very influential with his work serving as a commentary for society. The 2018 album “KOD” secured his place as a top earner.
4.Drake – $47M
“God’s Plan” rapper, Drake has made some major cash this year. Releasing a new album “Scorpion”, the rapper’s personal scandals have only served to grow his audience and increase sales. He also went on a tour dubbed Aubrey and the Three Amigos earning himself a hefty sum. The clothing line and record label OVO continues to be a major contributor to his annual earnings.
3. Kendrick Lamar – $58M
Not only does he have great music; but 2018 was the year for Kendrick to make a transition to creating soundtracks for movies. With a great piece “All of the Stars,” and a couple of great awards including the Pulitzer Prize for Music, Lamar has had quite the historic year.
2. Diddy – $46M
P.Diddy, Puffy, Diddy…whatever you might want to call him; P.Diddy has had a great year. The Bad Boy ventured back into reality television with the show ‘The Four’ starring himself alongside DJ Khaled, Megan Trainor. His vodka brand Ciroc as well as clothing brands keep him a top earner.
1.Jay – Z – $76.5M
Sean Carter plays no games. After welcoming twins with his wife Beyonce; the power couple paired up for the “Love Is Everything” album which was followed by a world On The Run II tour. This year, Jay-Z has largely remained scandal-free; and has been basking in the aftermath of his success.
Kenyan girl band The Band BeCa recently released the audio to their new song titled Ride or die after being quiet for awhile.
The talented songbirds, Becky Sangolo and Carol Kamweru, last dropped a single about six months ago dubbed ‘1234’. Since their professional break out in 2016, Band BeCa have served us several girl anthems such as ‘Toka’, and ‘Brathe.’
Their new single is titled “Ride or Die”, about a love that is untamed.
They described the song as follows: “Ride Or Die is a totally relatable song as it talks of a love that is willing to defy boundaries just to be felt, a love that is untamed, a love on fire. The song gives off that, “I don’t Care what anyone thinks but I love you” kind of vibe. A song that shows a love totally true, never-ending and totally committed.
‘Ride or Die’ was produced by Jack Jack on The Beat and co-written by Bien(Sauti Sol), Mike Mugo(Just Imagine Africa) and The Band Beca.