Celebrated singer Beyoncé has announced the relaunch of her athleisure brand, Ivy Park in collaboration with Adidas. Beyoncé made the surprise announcement in a series of six teaser Instagram photos on December 9th 2019.
In two of the photos, she’s wearing what appear to be box braids (possibly a wig styled as such) that cascade all the way down her backside in the honey-toned brown hue we’ve come to view as her signature. The braids are ornamented with rows of cream-colored and maroon beads that spell out the name of the brand across her hair.
The award winning singer also shared some detail shots of some potential new accessories from the brand, some Adidas-themed ear studs, an ear cuff emblazoned with the brand’s logo, and a matching ring.
Ivy Park has had a tumultuous couple of years. The brand founded by Beyoncé parted ways with its original retail partner, Topshop, in 2018 amid reports that Philip Green had been accused of sexual assault.