Celebrated singer Beyoncé has announced the relaunch of her athleisure brand, Ivy Park in collaboration with Adidas.
Beyoncé made the surprise announcement in a series of six teaser Instagram photos on December 9th 2019.
In two of the photos, she’s wearing what appear to be box braids (possibly a wig styled as such) that cascade all the way down her backside in the honey-toned brown hue we’ve come to view as her signature. The braids are ornamented with rows of cream-colored and maroon beads that spell out the name of the brand across her hair.
The award winning singer also shared some detail shots of some potential new accessories from the brand, some Adidas-themed ear studs, an ear cuff emblazoned with the brand’s logo, and a matching ring.
Ivy Park has had a tumultuous couple of years. The brand founded by Beyoncé parted ways with its original retail partner, Topshop, in 2018 amid reports that Philip Green had been accused of sexual assault.
In April 2019 after months of silence on the issue, the singer and actress announced she and Ivy Park had found a new partner in Adidas. Now, seven months down the road, we finally know when the new and improved Ivy Park will be introduced to the world: January 18th 2020.
As for what you can expect from the clothing line itself, it seems Beyoncé has outdone herself. In a photoshoot and interview with Elle, she revealed never-before-seen dresses, jackets, bodysuits, tracksuits, shoes, and plenty more, all in the same cream and deep red hues seen in her announcement braids.
The mother of three has had a successful 2019 with the release of her Homecoming album and the success of The Lion King movie remake as well as it’s album dubbed The Gift which has been nominated for the Grammys as well as the Golden Globes.